When you look your best, you attract attention.
And according to a recent survey of 500 Realtors, it’s no different when it comes to marketing your home.
Eighty-two percent of those polled reported that buyers unimpressed by a home’s curb appeal won’t be interested in a closer look.
Additionally, 90 percent of these agents explained that a sale depends greatly on first impressions walking through the front door.
That same number also reported that the appearance of a home’s exterior is equally important as the interior features and condition.
When buyers see a home from the street and the front walk, they feel that what they see is what they get.
When you’re ready to list, work hard on your curb appeal and make sure the interior displays the same pride of ownership.
Then, have professional photographs accompany your listing on the Internet, in brochures, newspaper ads and other marketing tools.
These photos may be the buyer’s first impression, and could invite them to take a closer look.
The more pictures you offer, the better your chance for a quick sale. Listings with one photo sold for 91 percent of the listing price, while those with six or more pictures sold for 95 percent of the asking price.
When you do the math, you’ll see that an attractive home plus attractive marketing is the formula for success.
The Placer County Association of Realtors is the professional trade association representing approximately 3,300 Realtors, affiliates and other related representatives in Placer County. Call them at (916) 624-8271 or visit their Web site at www.pcaor.com.